相似文献/References:
[1]何 琼.习语在广告中的创造性运用认知机制 [J].浙江科技大学学报,2011,(02):109.[doi:10.3969/j.issn.1671-8798.2011.02.007]
HE Qiong.Cognitive mechanisms involved in creative exploitation of idiomatic expressions in advertisements[J].,2011,(04):109.[doi:10.3969/j.issn.1671-8798.2011.02.007]